We are a pivot-friendly go-to-market studio. We help venture-backed startups be clear, consistent, & captivating at a competitive price.
Work with Us
Your Go-To Market Message Streamlined & Optimized
Unlike traditional agencies or freelancers, our practice keeps iterating on what we create, monitoring and integrating customer feedback to strengthen Product Market Fit.
-
The Stats
Consistent and clear messaging improves product perception by 70%.
If people love a product's story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.
What We Do
We work with founders & their teams to sharpen their key messages including their value prop, positioning, narrative, and purpose, using our proprietary Storychanging® method.
-
The Stats
94% of customer first impressions are design-related.
Design-driven companies outperform the S&P Index by 219%.
What We Do
We develop full go-to-market visual packages (logos, fonts, colors, pitch decks, guidelines, etc.) ensuring they align with a startup's message & story.
-
The Stats
88% of customers say that they’ve bought a product or service by watching a video.
Companies who use video grow revenue 49% faster than those who don't.
What We Do
We write and produce official product videos, leveraging both animation and live action capabilities to captivate and convert customers.
-
The Stats
It only takes 0.05 seconds for users to form an opinion about a website that determines whether they’ll stay or leave.
75% of consumers admit to making judgements on a company’s credibility based on its digital presence.
What We Do
We create front-end sales and marketing websites, along with social media assets for startups, all fully integrated with the startup's new messaging, visual identity, and video content.
-
The Stats
Well-crafted email content can boost click-through rates by 300%. Emails that use clear, captivating language typically see significantly higher engagement.
Engaging email copy can improve customer retention rates by up to 25%.
What We Do
When it comes to important launches, we help startups hit “send” with confidence, knowing they have a creative & strategic partner by their side helping them craft their message from the ground up.
-
The Stats
70% of startups that actively seek and incorporate customer feedback experience faster iterations, leading to more effective product adjustments and refinements.
Startups that engage with customers for feedback are 5 times more likely to accurately identify pain points and develop solutions that resonate with their target market.
What We Do
Perhaps most importantly, we gather customer feedback and make pivots accordingly with on-demand edits to current assets and major refreshes cyclically.
Brand is Dead.
But your message matters more than ever.
In a data-driven, product-first era, burning through capital on sexy intangibles is now out the window along with Don Draper’s marriage vows. Remove all the B.S. and you still need to tell customers what you do and why it matters to them in a way that captures their attention and delivers results.
That, of course, takes genuine creative thinking, commitment, & the humility to pivot on a dime. In this spirit, some have called us an anti-agency. Perhaps it’s because in a culture that’s had enough “pith” backed by empty promises, we bring a different, more substantive skillset and sensibility, one of a POET.
A fractional strategist & comms dept. at your fingertips.
Led by award-winning communications strategist, media producer, & advisor, CJ Casciotta
CJ and team have consulted and developed campaigns for IPOs, startups, presidential candidates, and Fortune 500s alike, partnering with notable brands such as Delta Airlines, Lululemon, MGM, Sesame Studios, and The United Nations Foundation. In addition, their work has been featured by various renowned media outlets including The Today Show, CBS, ABC, NBC, MTV, and Billboard. CJ is also the author of two successful books, Get Weird and The Forgotten Art of Being Ordinary, both timely manifestos on creativity, culture, and the future.
“Once we started working with CJ it was clear we would have saved hundreds of thousands of dollars and generated more than $4 million in revenue had we brought him in sooner.”
“As someone with a wide-angle perspective, CJ sees patterns that inform strategy and can help others learn how to zoom out and consider the larger story of where they’re going and why. ”